“For the longest time, the people who spent their careers studying nutrition could only guess at the extent to which people were attracted to sugar. That all changed in the late 1960s, when some lab rats in upstate New York got hold of Froot Loops, the super-sweet cereal made by Kellogg’s.”

Read More: guardian.co.uk/science/2013/mar/16/sugar-and-food-industry-michael-moss

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